What is the Small Business Bundle?

The Small Business Bundle brings together the key marketing foundations a business needs to launch or level up. Rather than hiring separate people for your branding, website, photography, content and strategy, you work with one person to create a joined-up marketing presence from the ground up.

Who is the Small Business Bundle for?

It's designed for new businesses getting ready to launch, as well as established businesses that have outgrown their current brand and marketing presence and are ready for a fresh start.

Can the Small Business Bundle be customised?

Every business is different, so there may be room to adapt elements depending on your goals. If there's something you need that isn't included, or something you don't think you'll use, get in touch and we can talk about what makes sense.

Can I pay for the bundle in instalments?

Yes. Because the bundle is a larger investment, payment can be structured across an agreed timeline. The details will be confirmed before work begins.

What's the difference between a logo and a brand identity?

A logo is one part of your brand. A brand identity is the wider system that helps people recognise and understand your business, from your colours and typography to your personality, positioning and tone of voice.

Do I own my logo and brand files?

You'll receive the agreed final brand assets and appropriate files needed to use your identity across your marketing. This includes editable/vector formats where applicable, rather than simply receiving a flattened image file.

Can you redesign an existing brand?

Absolutely. A redesign can range from refreshing your existing visual identity to taking a step back and completely rethinking how your business is positioned and presented.

What if I only need a logo?

That's fine too. Logo design is available as a standalone service if you're looking for something simpler than a complete brand identity.

Which social media package is right for me?

That depends on what you're trying to achieve. Some businesses simply need a consistent presence, while others are actively trying to grow a community, generate enquiries or establish themselves as an authority in their industry. I'll help you choose a level of support that makes sense for your goals and budget.

Do you manage all social media platforms?

I can support businesses across platforms including Instagram, Facebook, LinkedIn, TikTok and others where appropriate. The important thing isn't being everywhere — it's being in the places where your audience actually spends their time.

Do I need to provide the content?

It depends on the package. I can work with content you already have, create new photography and video, design graphics or help you build a system for creating content yourself.

Will social media guarantee more sales?

No honest marketer can guarantee that. Social media can increase visibility, build trust, grow a community and support your wider marketing goals, but results depend on many factors — including your offer, audience, industry and how consistently the strategy is implemented.

What's included in a content package?

Content packages are designed to give your business a bank of marketing material you can use across social media, websites and other channels. Depending on the package, this could include photography, video, graphics or a combination of different content types.

How long will my content last?

That depends on how often you post and how many platforms you're using. Some businesses can make a content bank last a few weeks, while others can stretch it across several months.

Can I use the content on different platforms?

Yes. The aim is to create versatile content that can work across your marketing, rather than producing something that only has one use.

Can you help me decide what content to create?

Definitely. You don't need to turn up with 47 Reel ideas and a Pinterest board. I'll help plan the shoot and identify the type of content that will be most useful for your business.

Do you offer photography and videography separately?

Yes. You can book photography or video individually, or combine them into a content session depending on what your business needs.

Where do shoots take place?

That depends on your business. We can shoot at your premises, out on location or somewhere else that makes sense for the content we're creating.

What kind of video content do you create?

This can include short-form social media content, behind-the-scenes footage, founder introductions, product demonstrations and service-focused content.

How many photos or videos will I receive?

This depends on the package you choose. We'll agree exactly what you're receiving before the shoot so everyone knows what to expect.

What kind of copywriting do you offer?

I can write copy for websites, blogs, social media, marketing campaigns, email and other business communications.

Can you write the copy for my website?

Yes. Website copywriting can be booked as part of a web design package, or as a standalone service if you’re happy with your current design.

Will the copy be SEO-friendly?

Where SEO is part of the brief, I can research and incorporate relevant keywords naturally into your copy. The goal is always to create something that's useful for search engines and enjoyable for actual humans to read.

Can you work with copy I've already written?

Yes. I can help edit, refine and restructure existing copy if the bones are already there but the wording isn't quite doing your business justice.

What kind of graphic design do you offer?

I create a range of digital and print marketing materials, from social media graphics and presentations to brochures, posters, business cards, signage and other branded assets.

Do you offer print design?

Yes. I can design assets for print and provide print-ready files. Printing itself can be arranged separately unless otherwise agreed.

Can you work with my existing brand?

Absolutely. I can create new marketing materials using your existing logo, colours and brand guidelines.

What if I need something that isn't listed on your website?

Get in touch anyway. Graphic design is a broad offering, and if it's something I can help with, I'll let you know. If not, I may be able to point you in the right direction.

How does the process work?

Every project starts with a conversation about your business, what you're trying to achieve and what support you need. From there, I'll put together a clear scope of work, timeline and quote before we get started.

How long will my project take?

Timescales depend on the type and size of the project. But I do maintain a small client base so can offer a much quicker turnaround that most. Larger projects involving multiple services are planned across a longer timeline.

How involved do I need to be?

I won't disappear into a dark room and emerge six weeks later with your entire marketing strategy. Your input is important, particularly at the beginning and during feedback stages, but I'll keep things as straightforward and manageable as possible.

How many revisions are included?

The number of revision rounds depends on the service or package. This will always be clearly outlined before work begins.

What happens if I need additional work?

If the project grows beyond the original scope, I'll let you know before carrying out additional work. Nothing will mysteriously appear on an invoice at the end.

Do you require a deposit?

Yes. Most projects require an upfront deposit to secure your booking, with the remaining payment structured according to the size and timeline of the project.

Do you work with businesses outside Scotland?

Absolutely. While I'm based in Scotland and love working with Scottish small businesses, I can do sometimes work with clients further afield.