marketing for small scottish business
brand & identity
marketing strategy
social media management
website design
video & photography
copywriting
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helping small businesses reach their full potential
new package
SMALL BUSINESS BUNDLE
a year's worth of marketing foundations in 4 months, built around your business
Brand Strategy & Identity
Complete Logo Suite
Brand Guidelines
5-Page Bespoke Website
SEO Foundations
Google Search Console & Analytics
20+ Professional Brand Photographs
12 Reels of Launch Short-Form Video Content
Social Media Strategy
6 Month Content Calendar
Launch Campaign Support
when you work with me
you’re not putting your marketing in the hands of a faceless agency, but instead of someone who genuinely cares.
Before becoming a marketing consultant, my career was spent exclusively with Scottish businesses that all began small and grew into something even their founders never expected.
I’ve been a part of things at every size and scale, but small businesses are personal, every choice has impact and the opportunities for growth and pace to try new things is the dream environment for the small business/freelance relationship.
No element of your marketing exists in isolation, it’s all interconnected and the extra care and passion I bring means that even the smallest piece of work will actually reflect what you’ve worked so hard to build.
As I get to know a business and understand where I can make the biggest difference, the support can evolve. That might mean starting with a new website and moving into ongoing support with social media strategy, photo or videography, physical marketing, or simply the person you call when there's something marketing-shaped on your to-do list.
explore my recent work
who are my services for?
You’ve built something you believe in, you’ve proved it works, and now you’re ready to take it further. Reaching more people, building your brand, bringing in higher quality leads, establishing your industry expertise; regardless of the goal, I can help you get the ball in the net.
Running a business means wearing approximately 37 different hats, and marketing is often the one that gets pushed to the bottom of the pile. I can take some of that weight off your shoulders, giving you the support, skills and extra pair of hands to help your business reach its full potential.
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kind words
“I honestly couldn’t recommend Charlene more! Our website finally feels like us, and we’ve had so many more enquiries coming through since it went live.
She’s helped loads with our marketing and events strategy and is always happy to answer all of our random questions.
One thing that’s really important to us is protecting the privacy of the kids who visit. That can make filming content a bit tricky when you’re trying not to show faces, but Charlene always manages to find a way to create videos that still capture the fun and personality of our business.
She just really gets what we’re about, and what would take us 5 hours to figure out takes her 5 minutes, as a small business time is money and Charlene’s taking so much off our plate has been priceless!”
– Millie, Dumbreck Playbarn
“I was hesitant to make the investment in any marketing, but it was so worth it!
Charlene made a whole brand and strategy for us out of an hour of conversation and it turned out so much better than I even imagined.
We’re based in New York which has no shortage of dog walkers so we needed something to make us stand out and we got it!
She’s also absolutely lovely to work with and worked around time difference and my crazy schedule.”
– Kiley, Astoria Fetch